The 2011 Bentley Mulsanne was displayed at the Pebble Beach Concours d’Élégance in California.
There’s no stinkin’ recession. At least in the eyes of Bentley Motors, people are still willing to drop hard cash on luxury cars. Its new luxury liner, the Mulsanne, which goes into production in the second quarter of next year, will carry a hefty price tag of $285,000. And that’s not including taxes or delivery charges.
“Even at this very early stage, the expression of interest we’ve received easily exceeds our 2010 production targets,” said Stuart McCullough, member of the board for sales and marketing for Bentley. “We’ve been encouraged by the positive commentary, notably from our American customers as the Mulsanne was privately previewed in seven metro markets across the country.”
So what do you get for $285,000? For starters, plenty of decisions. There are 114 paint colors to choose from, 21 carpet colors, 9 wood veneers and 24 leather hides. Naturally, custom colors are also available at a premium. Each Mulsanne will take nine weeks to build.
Bentley emphasizes the amount of hands-on craftsmanship that’s involved in the building of the Mulsanne. According to a news release that accompanied the car’s appearance at the Frankfurt auto show, “All spot welds are performed by hand during the Mulsanne’s construction and all panel joints are hand-brazed. These further enhance that ‘hewn from solid’ appearance and result in an extremely stiff body.” Construction will take place in a new plant at the Bentley factory in Crewe, England.
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