Saturday, February 6, 2010

Bentley of 2020

David Seesing's vision (top) and Mikka Heikkinen's design. Photos / Supplied
Some of the world's best young designers from London's Royal College of Art (RCA) have created a series of remarkable 'Bentleys of the Future' designs in a unique partnership with the famous British company.


Eighteen Vehicle Design Course Masters students have spent the last few months studying the work of Bentley's leading designers, including Head of Exterior Design Raul Pires who played a key role designing the company's new Mulsanne flagship. Drawing on Bentley's proud design heritage. they have sought to develop a range of striking and futuristic car designs.

Now four of the RCA students have been shortlisted to refine their designs with Pires and his colleagues with a winner and runner-up both being invited to join the Crewe-based company for a six month secondment in the Bentley design studio. Professor Dale Harrow, Head of Vehicle Design at the RCA explained:

"Working with Bentley has inspired these young designers to create a coupe for the 21st Century that embraces the latest aerodynamics technology. The Vehicle Design Course attracts postgraduate students from across the world and it has been fascinating to see them make a connection with a British marque that has such a distinguished heritage."

A key part of the project has been the ability to combine strong visual design with the latest automotive software. Each car design has undergone extensive testing in a virtual wind tunnel to assess and enhance its aerodynamic capabilities. Professor Harrow added:

"We've had invaluable support from Exa and their PowerFLOW software which was used to create cars like the Bentley Continental Supersports. The students realise the importance of optimising the aerodynamic qualities of their designs and Exa's technology allows each car to evolve constantly. Crucially, our young team has been working with top designers like Raul, learning how to combine great creativity with sound engineering solutions."

Raul Pires said the overall standard was extremely high and this convinced Bentley to add an extra place to the shortlist. Pires said:

"The RCA has an eviable reputation for attracting some of the best young design talent, with many of their graduates going on to work for the world's leading car manufacturers. The outstanding quality of work meant we have offered an extra place.

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